• McEnery Convention Center, Room 211 (map)
  • 150 West San Carlos Street
  • San Jose, California 95113

8:30AM – 5:30PM

Hosted by: SVForum

Apps to Platforms: The Hows and Whys 

Developer ecosystem is now mainstream.  As an entrepreneur, how and when do you decide whether to build an application or platform company?  What are the business, marketing, and technical considerations as well as the risks and benefits of each model? As CXO of a platform company, how do you build your developer ecosystem and add value?  What type of platform do you want to build: one to build your brand or one for which other brands are built on?  Attend the Apps to Platform conference and hear insights from industry luminaries on these topics and learn about the latest trends on API delivery and adoption.

Join a great group of developers, entrepreneurs, thought leaders, service providers, students, and journalists for an exciting, informative day. 

Invited Speakers Include: Matt Thompson, General Manager, Developer & Platform Evangelism, Microsoft; John Wolpert, Seeker of Awesomeness, IBM

Possible topics: 

  • Ecosystems - How Do We Build Them?
  • When We Talk About When We Talk About Moving to a Platform
  • Is this something to think about at a later stage of a company?
  • Moving to the platform - How do you know it's the right choice for your business?
  • How to create functionality - without building it yourself
  • Private versus Public formats
  • Success stories

Check back soon for more information, speakers, agenda updates, and more!

Interested in speaking, sponsoring, or appearing as a demo table? Email Rhinehart Reglos: Rhinehart@svforum.org

Working Agenda *
8:30am – 9:00am            Registration & Breakfast
9:00am – 9:45am            Keynote
9:45am – 10:30am          Panel
10:30am – 11:00am        Morning Break
11:00am – 11:30am        Lightning Talk
11:30am – 12:45am        Keynote
12:15pm – 1:15pm          Lunch & Speed Demos
1:15pm – 2:00pm             Keynote
2:00pm – 2:30pm             Lightning Talk
2:30pm – 3:00pm             Break
3:00pm – 3:45pm             Keynote/Panel
3:45pm – 4:15pm             Lightning Talk
4:15pm – 4:45pm             Closing Remarks
4:45pm – 5:30pm             Reception

* Agenda is subject to change.